Pubblicato il volume “Forms of Collective Engagement in Youth Transitions”

Da oggi disponibile il volume “Forms of Collective Engagement in Youth Transitions” di Valentina Cuzzocrea, Ben Gook, e Bjørn Schiermer, edito da Brill. Il testo, disponibile anche in formato ebook, è consultabile a questo link.

All’interno è presente anche un capitolo del prof. Massimiliano Andretta (Unipi – OPI) e della prof.ssa Roberta Bracciale (Unipi – MediaLab) dal titolo “Youth Italians, neets and Political Engagement. Any Good News?”, di cui è disponibile una preview a questo link.

Does populism go viral? How Italian leaders engage citizens through social media

A questo link è possibile leggere l’articolo “Does populism go viral? How Italian leaders engage citizens through social media” scritto da Roberta Bracciale, Massimiliano Andretta e Antonio Martella, e pubblicato sulla rivista “Information, Communication & Society”.

Abstract:

This study explores populism in terms of communication while distinguishing between its ideological and stylistic dimensions. We examine the social media communication of the three main Italian political leaders during the last national electoral campaign to underline the differences and similarities in their use of populist communication in terms of ideology and style and assess how it affects Facebook and Twitter engagement. Our analysis shows that the three leaders all adopt populist communication styles but in slightly different ways. In all cases, populist style elements have a stronger impact on online engagement than populist ideology. The main difference between social media seems to be related less to the leaders’ communication elements than to their platform-specific audiences’ positive reactions to populist communication strategies.

Does populism go viral? How Italian leaders engage citizens through social media

La rivista “Information, Communication & Society” ha recentemente pubblicato l’articolo “Does populism go viral? How Italian leaders engage citizens through social media” scritto da Roberta Bracciale, Massimiliano Andretta e Antonio Martella.

Abstract:

This study explores populism in terms of communication while distinguishing between its ideological and stylistic dimensions. We examine the social media communication of the three main Italian political leaders during the last national electoral campaign to underline the differences and similarities in their use of populist communication in terms of ideology and style and assess how it affects Facebook and Twitter engagement. Our analysis shows that the three leaders all adopt populist communication styles but in slightly different ways. In all cases, populist style elements have a stronger impact on online engagement than populist ideology. The main difference between social media seems to be related less to the leaders’ communication elements than to their platform-specific audiences’ positive reactions to populist communication strategies.

Link all’articolo: https://www.tandfonline.com/doi/full/10.1080/1369118X.2021.1874472